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When are guarantees not really guarantees?

Hardly a week goes by that I don’t receive an e-mail promising me almost instant riches.  For example I received one recently about an Internet marketer who knew this guy who made something in excess of $30,000 — practically overnight.  Of course, the inference was that I could do the same thing.  That’s the promise.  However, you’ll notice these marketers never say you’re going to make $30,000 practically overnight.  It’s always told in anecdotal fashion — how Bob, the 22-year-old school dropout earned $30,000 overnight using this “new, super secret way of fooling Google.”

But the inferred promise is clear.  If you buy thr product or system, you will earn $30,000 overnight.

If you read clear down to the bottom of these sales letters and, believe me, it can take a lot of work to get to the bottom, there will be  a guarantee.  It will say something like, “if you’r unhappy with our product or service for any reason,let us know within 60 days and  we will refund your money.”

However, that’s not a guarantee as I would define it.

To me a guarantee is that the product or service will perform as described and that if it doesn’t, you can get your money back.  Maybe I’m being persnickety, but that seems different than just guaranteeing that you’ll get your money back if you’re unhappy with the product.

If all of these get rich quick programs and systems offered real guarantees, then in my mind they would be guaranteed to do as advertised — to get me that $30,000 overnight.

I guess, like most things in life, it’s buyer beware.

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