Rand Fishkin says a lot of Google’s results are still crap

Just watched a great presentation by Rand Fishkin of SEOMOZ on the future of linking.  He showed illustrations of the results you get on Google even after the Farmer/Panda change and that they are still crap.

Rand says that Bing is already able to spot – and ignore – links from spun articles. Google incorporates some but in the future? Rand’s guess is that it will eventually follow Bing’s lead and start ignoring links from spun articles. He feels – and I agree – that spun articles are basically spam.

Rand also said that what Google really likes are links from trusted sources. He also believes that it’s critical that you present yourself as a human and that it’s important that you create a brand.

You can see Rand’s entire presentation on YouTube at http://www.youtube.com/watch?v=xnjU4laWgDo&feature=player_embedded

He had a lot of good stuff to say. Don’t miss it.



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